Millenials vs. Gen Z – in social media world.
The youngest generations of our times are the biggest users of social media. It is not hard to imagine, if they are literally connected to technology their whole life. In this post I would like to take a deeper look on two generations – Millenials and Generation Z. First of all, we should characterize these generations.
THE ME, ME, ME GENERATION
Millenials,
for which we have plenty others names like Generation Y, Echo Boomers, C Generation,
Why Generation, Net Generation, Gen Wired, DotNet, Ne(x)t Generation, Nexters,
First Globals, iPod Generation, and iYGeneration, were born between beginning of 80s’ and half
of 90s’. Different articles show various age ranges – for beginning from 1977
to 1984 and for the end of generation from 1994 till even 2000.
They are children of the original Baby Boomers.
They were born into a technological, electronic, and wireless society with global boundaries becoming more transparent. Millennials were born and raised in a technologically advanced era, drastically different than those of previous generations. Because of it their character is also totally unlike other generations.
They are children of the original Baby Boomers.
They were born into a technological, electronic, and wireless society with global boundaries becoming more transparent. Millennials were born and raised in a technologically advanced era, drastically different than those of previous generations. Because of it their character is also totally unlike other generations.
Millenials are really
diverse generation, but let’s set basics. GenY are multitasking, tech savvy and
optimistic. They want do things differently than their parents, so mostly they
don’t follow the rules, but they rewrite them. Also they like to celebrate diversity, think about their friends
as a family and explore the world. They are service-oriented and they’re more “Me”
Generation than Gen Z. Sometimes they’re considered as too confident, narcists
and with sense of entitlement, People
from Generation Y are more concentrated on present moment than on future.
Because of it they’re not always looking for stable job. They’re called “Peter
Pan” Generation also, because theiy members often delaying some rites of
passage into adulthood. They live longer with their parents and become
independent later than previous generations. Millennials, disturbingly, are not
reading literature or newspapers as much as previous generations of the same
age. A Millennial will be playing a game more often than reading a book.
As the generation born in new era, they assume technology. Early part of GenY was raised when the Internet in some countries (as Poland for example) was just introduced and they still can remember computers with big backs, when sometimes the only thing that you could do on them is playing games. But the fact is that Millennials clearly adapt faster to computer and internet services because they have almost always had them, and if not, they were introduced to the digital world in really young age. Millennials have spent thousands of hours playing electronic, computer and video games. They love the constant interactivity, full motion multimedia, colorful graphics. For them really important is the ability to learn and progress to higher levels, and the ability to collaborate with friends in their learning and competitions
If they want to learn something, they google it. Millenials would like to have provided every service digitally and have a choice to decide how much they will use the face to face versus the online.
Millennials use a variety of social networks for news and information, especially Facebook. This social media platform is nowadays the most used one by GenY. Technology has been part of their daily life from their reliance on Facebook, cell phones, and texting - to watching and/or creating their own YouTube videos, blogging on the Internet, or Skyping with others throughout the Globe. These types of communication allow Generation Y to be connected 24/7 to friends, family, faculty, and business sites in ways which previous generations could not have imagined. Millenials use various social media and just right after Facebook we have Twitter. This generation is concentrated on text much more than GenZ.
As the generation born in new era, they assume technology. Early part of GenY was raised when the Internet in some countries (as Poland for example) was just introduced and they still can remember computers with big backs, when sometimes the only thing that you could do on them is playing games. But the fact is that Millennials clearly adapt faster to computer and internet services because they have almost always had them, and if not, they were introduced to the digital world in really young age. Millennials have spent thousands of hours playing electronic, computer and video games. They love the constant interactivity, full motion multimedia, colorful graphics. For them really important is the ability to learn and progress to higher levels, and the ability to collaborate with friends in their learning and competitions
If they want to learn something, they google it. Millenials would like to have provided every service digitally and have a choice to decide how much they will use the face to face versus the online.
Millennials use a variety of social networks for news and information, especially Facebook. This social media platform is nowadays the most used one by GenY. Technology has been part of their daily life from their reliance on Facebook, cell phones, and texting - to watching and/or creating their own YouTube videos, blogging on the Internet, or Skyping with others throughout the Globe. These types of communication allow Generation Y to be connected 24/7 to friends, family, faculty, and business sites in ways which previous generations could not have imagined. Millenials use various social media and just right after Facebook we have Twitter. This generation is concentrated on text much more than GenZ.
DIGITAL IN THEIR DNA
Generation Z, known also as Digital
Navies, Tweens, Baby Bloomers, Generation
9/11, and Generation XD) was born from
mid 90s’ till.... We don’t know exactly
where to put the ending line, because nobody described yet next generation
after Tweens. This was the decade
following the widespread emergence of World Wide Web and use of electronic
gadgets and digital technologies like the Internet and social media. Their parents are Late Generation X or Early
Millenials.
They are eco-conscious to the maximum. They may want more stability employment than Millenials. Gen Z is more diverse than any other generation, not only becaue of nationality and race, but also because of gender. They are Tech Innate, they can pay attention for 5 screens at same time. They’re active volunteers, who thinks more about “togetherness” than normal tolerance. The best way to communicate with them is by images. They are known as people ho “make stuff”. They are future focused and want to work for success. Moreover they are collective conscious.
Millenials are more tolerant, respectful, and responsible. They are social change-oriented and more socially aware and community minded. People from GenY are more cautious, but not afraid to try new things. They aren’t afraid to embrace diversity. Unfortunately they have a short attention span. Also because they need instant answers, they struggle with critically evaluating information and are quick to take the first information they get including opinions over fact pieces. Sometimes GenZ can demonstrate a lack of manners.
The connection of Generation Z and technology is excellent described by Wharton School of Business in 2015:
“Generation Z are like millennials on steroids. They are millennials amplified. The minute they were born, they already had a domain name and a Facebook profile and Twitter feed. Social media is second nature to them. Even members of Gen Z who don’t necessarily think they’re tech savvy absolutely are. Technology is as an extension of their self-expression.”
They are eco-conscious to the maximum. They may want more stability employment than Millenials. Gen Z is more diverse than any other generation, not only becaue of nationality and race, but also because of gender. They are Tech Innate, they can pay attention for 5 screens at same time. They’re active volunteers, who thinks more about “togetherness” than normal tolerance. The best way to communicate with them is by images. They are known as people ho “make stuff”. They are future focused and want to work for success. Moreover they are collective conscious.
Millenials are more tolerant, respectful, and responsible. They are social change-oriented and more socially aware and community minded. People from GenY are more cautious, but not afraid to try new things. They aren’t afraid to embrace diversity. Unfortunately they have a short attention span. Also because they need instant answers, they struggle with critically evaluating information and are quick to take the first information they get including opinions over fact pieces. Sometimes GenZ can demonstrate a lack of manners.
The connection of Generation Z and technology is excellent described by Wharton School of Business in 2015:
“Generation Z are like millennials on steroids. They are millennials amplified. The minute they were born, they already had a domain name and a Facebook profile and Twitter feed. Social media is second nature to them. Even members of Gen Z who don’t necessarily think they’re tech savvy absolutely are. Technology is as an extension of their self-expression.”
Gen Z have never been without not even computers or
Internet, but social media. Spend more time in front of TV’s, computers, video
games and tend to remain indoors connecting with others digitally. Generation Z
is the most social-media savvy generation today and they are constantly
connected to their broader community through a variety of social media
channels. Gen Z, like Millennials, are likely to waste more time than their
older generations (much of this time being spent on social media).
GenZers report spending almost every waking hour
online Prefer frequent communication in
spurts rather than lengthy communication. They are emoji-driven and rise in
self-publishing tools (Tumblr, Twitter, Blogger, etc.). Tweens are not really using email. They
have a Facebook page to stay connected but think too much drama happens on it. Facebook
leads the pack by being the foundation for communication with anyone – from new
to long-time friends, to family spread far and wide, as well as for favorite
brands. The platform keeps on top of technology trends, from messaging to
video, and that’s helped solidify its position as this generation’s default
social platform.
What they are not doing? For sure they are not sending messages through social media sites, not really using Twitter and not really using blogs. They have their smartphones and use it for everything - TV, GPS, Internet, learning, getting informations, etc. If they want to learn something, they find it on Youtube. Because of their short attention span, they are focusing more on pictures, photos and videos than long text. Snapchat and Instagram are leading platforms for Gen Z when it comes to maintaining more immediate and closer relationships. They use also Youtube for videos and vlogs, Tumblr, Pinterest and some new social media as Musically, where we can find a lot of representatives of GenZ.
What they are not doing? For sure they are not sending messages through social media sites, not really using Twitter and not really using blogs. They have their smartphones and use it for everything - TV, GPS, Internet, learning, getting informations, etc. If they want to learn something, they find it on Youtube. Because of their short attention span, they are focusing more on pictures, photos and videos than long text. Snapchat and Instagram are leading platforms for Gen Z when it comes to maintaining more immediate and closer relationships. They use also Youtube for videos and vlogs, Tumblr, Pinterest and some new social media as Musically, where we can find a lot of representatives of GenZ.
They are accustomed to high-tech and multiple
information sources, with messages bombarding them from all sides. They have
never lived without the Internet. They believe that they can impact the world
and can visualize changing places with someone else and can project possible
behaviors. Today’s Tweens represent the first generation to practice adolescent
independence on the Internet, that is, Tweens do not need parents or teachers
to help them gather information. Generation Z is influenced by new media,
virtual friends, and the power that comes with technology.
WHY GENERATION VS. GENERATION XD
WHY GENERATION VS. GENERATION XD
GenZ is really similar to previous generation, but it
looks like their developed on their mistakes, making their own ones. When
Millenials are tech savvy, concentrated
on 2 screens, Generation Z is tech innate with 5 screens (mobile, tablet,
desktop, TV and music device). Multi-culturalism of GenY developed in race and
gender blended new generation of Tweens. Their connection with technology is
different, because Millenials grew up with computers, mostly stationery one’s
and GenZ grew up with touch screens. Tweens are more realistic and want to work
for success, when Millenials live a dream, want to be discovered and are more optimists.
Younger generation is creating things and accepting others - Millenials from the other side, tolerant others and share things.
1995 WHO ARE YOU?
1995 WHO ARE YOU?
Personally it’s hard for me to say that I’m Milennial
or Tween. I was born in 1995, so edge of two generations. When I’m talking
about them, sometimes I identify with one and then with the second. It also
really depends from what country are you – Millenials would be totally diverse
in e.x. U.S., Eastern Europe countries and China, as technology expand at different
level among years. Moreover, characteristic of Millenials or GenZ are not
definitive – it doesn’t mean that older generations as GenX or Baby Boomers can’t
use the Internet at same level as GenY, but for sure they have different
backround.
ALL WILL BE TWEETED, LIKED & SHARED
ALL WILL BE TWEETED, LIKED & SHARED
Social media world is dominated by Millenials and
Generation Z totally. Older generations never would understand so fully new
technology as those two generations. Their instant access to computers and
Internet from young age and even from the day they born, made them specific
kind of people. However we still can see big differences between them, we have
to be sure that literally everything – from new haircut of some celebrity through
funny video of dogs or inspirational
quote to elections’ results or big social campaign – will be tweeted, liked,
shared, given a heart, snapped, reposted, screenshoted, saved, added to favourite,
subscribed and any other actions that future social media will bring us.
2. https://www.jmu.edu/recreation/_files/presentations/gen-z-social-media.pdf
3. http://alfredadler.edu/sites/default/files/Anthony%20Turner%20MP%202013.pdf
4. http://pages.adeccousa.com/rs/107-IXF-539/images/generation-z-vs-millennials.pdf
5. http://advising.arizona.edu/sites/default/files/Move%20over%20Millennials%20Generation%20Z%20is%20Here-UPAC.pdf
Bibliography:
1. http://conference.pixel-online.net/foe2013/common/download/Paper_pdf/384-MED01-FP-Ocokoljic-FOE2013.pdf2. https://www.jmu.edu/recreation/_files/presentations/gen-z-social-media.pdf
3. http://alfredadler.edu/sites/default/files/Anthony%20Turner%20MP%202013.pdf
4. http://pages.adeccousa.com/rs/107-IXF-539/images/generation-z-vs-millennials.pdf
5. http://advising.arizona.edu/sites/default/files/Move%20over%20Millennials%20Generation%20Z%20is%20Here-UPAC.pdf
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